What kind of sake brand is Hatsumago? 初孫

04/21/202201/31/2023

Today, We would like to introduce Yamagata’s famous sake “Hatsumago".

This sake, filled with the desire to make sake loved and pleasing to everyone, has various commitments!

Let’s get closer to the charm of “first grandchildren"!!

Contents

What is a “Hatsumago"?

What is “東北銘醸TohokuMeijo"?

What is a “first grandchild"?

“Htsumago" is a local sake that represents Yamagata made by “Tohoku Meijo" in Sakata City, Yamagata Prefecture.

As its name indicates, it is very popular as a gift to celebrate the first grandchild’s birthday, and boasts a high profile as “auspicious sake".

● We are particular about making raw sardines
The characteristic of Tohoku Meijo is that all sake is brewed using the traditional technique “Kimoto-zukuri" since its establishment.

Of course, the first grandchild also uses raw sardines.

Raw sardine making is a method of making yeast by utilizing the power of lactic acid bacteria in the air.

It is not only made with a lot of patience, but also a lot of hard work to grind the rice and rice jiuqu to create an environment that lactic acid bacteria prefer.
Nowadays, many breweries use fast-brewed liquor to which lactic acid bacteria are added, as a result, it appears that it is rare to continue to follow the traditional manufacturing method.

● Thorough quality control

While adhering to the traditional manufacturing method of raw sardines, it is also characterized by making good use of advanced technology.

For example, measurement, temperature control, process control, etc. are thoroughly controlled by introducing mechanization.

By carefully making full use of craftsmanship by human hands and achieving both modern advanced technology, we have achieved both efficiency and stable quality.

● The taste that is not like raw sardines is popular !!!

Raw sake brewing uses natural lactic acid bacteria that are in the air, so it has the characteristic that it tends to make sake slightly sour and strong.

However, you can create a variety of flavors by lightly arranging the recipe and manufacturing method with “raw sardine making".

In fact, the first grandchild can enjoy a variety of flavors, from the powerful sake derived from a light and fruity crude sake.

One of the reasons why “Hatsumago" are so popular is that you can enjoy different tastes depending on the product.

You should be able to find your favorite sake!

What is “Tohoku Meijo"?

It is a sake brewery that was built in the 26th year of the Meiji era as a “Tohoku Meiji brewery" that brews “first grandchildren".

The sake brewing begins when the first generation, which ran a shipping wholesaler, learned the techniques ofsake brewing and launched a brand called “Kinkyu".

After that, when the owner’s eldest son was born at that time, the name was changed to Sakaname “Hatsumago" with the desire to “make sake loved and pleased by everyone", and the name became known all over the country. Indeed.

Some sake lovers may not be good at making raw sake, but if you are a “Hatsumago", you may find your favorite taste!

If you have never drank it, please try it once.